BEKO dishwashers shown amongst “Most Reliable Products” in UK
BEKO, the international brand of Arçelik Group, is shown to be amongst the most reliable brands with their dishwashers as a result of the “Reliability Survey” conducted by “Which?” one of the most prestigious consumer magazines of the UK, among the leading white goods brands of the world. Having passed all reliability tests successfully, BEKO has been included in the dishwasher models on the “Which?” website. In the survey conducted among “Which?” members, BEKO branded dishwashers are placed at the top ranks of the list in the reliability index obtained as a result of examination of the repair and breakdown rates of white goods at maximum 6 years of age. BEKO dishwashers also leave many of their international competitors behind on the list with their successful performance regarding reliability criteria. BEKO branded products are included in the top ranks in reliability scales related to the categories of washing machines, refrigerators, deep freeze refrigerators, freezers and solo ovens in this market. The fact that BEKO dishwashers are shown to be among the “most reliable” and “best products” has an additional importance as year 2010 is declared to be the dishwasher year in the UK. “Which?” consumer magazine has been leading consumers to conscious shopping and the right brands in the UK for over 50 years and has been maintaining its activities as an independent and objective friend of consumers through comparative lab tests on domestic products of different brands and categories as well as unbiased comments and efforts.