Beko Became Global Sponsor of Barcelona FC

24 february, 2018

Beko which has been the sponsor of FC Barcelona since 2014 to the present, has announced that they will extend their sponsorship for three more seasons from 2018. Beko has already been one of the three major global sponsors of FC Barcelona. Gerard Piqué FC Barcelona star, will be the ambassador for ‘’Eat like a Pro’’, a global initiative of Beko. According to renewed contract, the Beko logo will remain on the left of FC Barcelona. Beko has also been the official Home Appliances and Official Training Partner of FC Barcelona, with over 300 million fans worldwide.

Beko has sponsored FC Barcelona since 2014-2015 and has achieved a steady growth in the Spanish market and attended among the top three players in the market.

At the signing ceremony at Camp Nou Vice Chairman Koç Holding, the largest conglomerate of Turkey and parent company of Beko, Ali Y. Koç comments: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore, proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.”

Commenting on the signature Josep Maria Bartomeu, President of FC Barcelona, adds: “Today we are celebrating and formalising a strategic partnership agreement with a global company and the leader in its sector, BEKO. We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated to the BEKO image, one of the leading consumer goods companies, with more than 280 million consumers in more than 100 different countries. As a result, BEKO becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.”

Gerard Piqué, Campaign Ambassador

A recently announced global initiative by Beko and FC Barcelona ‘’Eat Like A Pro’’ will be one of the key program in the new sponsorship period. 'Eat Like A Pro' aims to make healthy eating and sports a part of their lives by imitating the athletes children adore. Gerard Piqué will be the ambassador for this global program to address obesity which is rapidly growing problem in the world.

Gerard Piqué comments: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.”

The event was attended by the president of FC Barcelona, Josep Maria Bartomeu; the vice president responsible for the area of marketing and communication Manel Arroyo; the Club CEO Òscar Grau; the Barça first team player Gerard Piqué; the vice president of Koç Holding, the largest conglomerate in Turkey and Beko parent company, Ali Y.Koç; Fatih Kemal Ebiçlioglu, president of the Consumer Durables Group at Koç Holding and Hakan Bulgurlu, CEO of Arçelik.